Featuring the World’s Largest Pot of Cheese Fondue, at more than 1,050 gallons, this campaign broke the record set in the Guinness Book of World Records.
The public was invited to enjoy this complimentary fondue, enough to serve 35,000 individuals. Leftover cheese fondue was donated to the Chicago Food Depository.
The promotion involved the entire Lincoln Park neighborhood and encouraged passersby to experience Geja’s Cafe.
Media secured included national coverage such as a GOOD MORNING AMERICA feature. Locally, all of the TV stations covered the event, as well as all of the major dailies. RED EYE ran a huge photo of the pot of fondue. The event also resulted in a Guinness Book of World Records item.
For 17 years, Heron has been at the forefront of the industry, proud to have represented and produced results for some of the world’s most recognized brands, well-known celebrities, and national theaters, restaurants, and companies.
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Below are a few case studies that highlight our integrated campaigns and the results we deliver.