OUR WORK
iFLY

Heron Agency managed the Grand Opening of the third Chicagoland location of the nation’s largest indoor skydiving facility.

OVERVIEW

instructor-kid-flyer-smallHeron Agency was brought on to open the third Chicagoland location of the nation’s largest indoor skydiving facility, iFLY. The multi-faceted campaign involved a creative PR strategy dovetailed by thorough marketing initiatives, as well as the execution of the Grand Opening launch event, which resulted in an array of A-list media in attendance.

STRATEGY
The fact that the first two Chicagoland iFLY locations garnered a wealth of local press presented a unique challenge. Heron out-of-the-box creative thinking to secure coverage on every local news station, as well as features in numerous print and online blog publications. From business pitches, to family friendly angles, to a special National Airborne Day event inviting disabled veterans and para-athletes to experience the thrill of skydiving, Heron was able to obtain press for iFLY year-round.
RESULTS
In its opening weekend, iFLY Lincoln Park had a line out of the door and down the block. Media impressions for the grand opening alone totaled 91,156,366 impressions, with an additional 265,237,355 impressions post-opening. Placements included broadcast features on NBC, FOX, WGN, CLTV, WBBM-AM and WCIU, as well as print features in the Chicago Tribune, Chicago RedEye and coverage of celebrity appearances in the Sun-Times Splash. Press also included features in top parent publications including Chicago Parent Magazine and popular mom blog, Red Tricycle, to ensure every target demographic was pitched and invited to cover.

For 15 years, Heron has been at the forefront of the industry, proud to have represented and produced results for some of the world’s most recognized brands, well-known celebrities, and national theaters, restaurants, and companies.

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