Heron Agency was brought on as the agency on record for Paper Source, a national retail brand, in March 2016.
Knowing there are a lot of angles when it comes to a national retail chain, our first step was to immediately begin pitching top Paper Source items for inclusion in holiday gift guides. We also planned to position members of the Paper Source team as experts in retail, DIY trends, décor and gifting.
Within the first week, we secured a placement with Country Living Magazine and Woman’s Day in their Mother’s Day gift guides. By creating ongoing relationships with top national journalists covering retail, our agency has become a resource when publications are building gift guides. We secured one of Paper Source’s 2018 planners in Southern Living Magazine’s Holiday issue as a “2017 Southern Living Best Gift.” In leveraging business angles, we were able to secure large business features for Paper Source’s CEO, Winnie Park. Several Paper Source team members have also been featured in local broadcast segments as experts in their areas (Example: Fourth of July BBQ decoration how-to’s on FOX 32)
The media secured within the first six months included coverage in the PEOPLE MAGAZINE, COUNTRY LIVING, WOMAN’S DAY, CHEDDAR, MARIE CLAIRE, BRIT + CO, HARPER’S BAZAAR, SOUTHERN LIVING MAGAZINE, WGN-TV and FOX 32. Since the beginning of the campaign, we have secured more than 263,147,639 impressions
For 17 years, Heron has been at the forefront of the industry, proud to have represented and produced results for some of the world’s most recognized brands, well-known celebrities, and national theaters, restaurants, and companies.
View our client list >
Below are a few case studies that highlight our integrated campaigns and the results we deliver.