OUR WORK
The Westin Nashville

Heron is the agency of record for Music City’s newest luxury hotel, The Westin Nashville

OVERVIEW
161103_rhapsody_lobby_westin_nashville_0097Known for our strong national media contacts, both on the consumer and trade side of the hospitality industry, Heron is the agency of record for Music City’s newest luxury hotel, The Westin Nashville. In preparation for the city’s most highly anticipated hotel, the Heron team executed several pre-opening events to create buzz surrounding the opening, including a Topping Off event and media sneak peek featuring Grammy nominated artist David Nail.
STRATEGY
To ensure the maximum amount of press was secured for the hotel, Heron pitched every aspect of the property, including the highly anticipated rooftop bar, L27, as well as the luxury spa, Rhapsody Spa. Several media events were carefully planned and executed, once again proving the agency’s strong contacts nationwide. As part of the Topping Off media sneak peek, A-list media and hotel VIPs were treated to a special performance by David Nail, hard hat tours of the property, as well as special take home goodie bags which included viewfinders featuring renderings of the stunning property.
RESULTS
Media impressions for the campaign totaled over 30,000,000 before the hotel even opened. The media turnout for the Topping Off event was unparalleled, with every Nashville TV station in attendance to get a behind-the-scenes look at the city’s newest luxury hotel. To keep the momentum going, Heron pitched new management hires, resulting in press coverage in top trade publications including MEETINGS FOCUS, HOTELS, BIZBASH and MEETINGS + EVENTS to name a few, as well as press on the F&B concepts of the property with features in EATER, Nashville Post and the Tennessean. Top highlights included placements in national consumer publications including InStyle and SELF, putting The Westin Nashville on the map as the most highly anticipated hotel in one of the nation’s hottest and most up-and-coming cities.

For 15 years, Heron has been at the forefront of the industry, proud to have represented and produced results for some of the world’s most recognized brands, well-known celebrities, and national theaters, restaurants, and companies.

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Below are a few case studies that highlight our process and the results we deliver.

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Aire and Raised, An Urban Rooftop bar
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The Westin Nashville
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iFLY
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Hyatt Regency McCormick Place
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All Chocolate Kitchen
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Le Méridien Columbus, The Joseph
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The Mommies: A Musical Blog
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Geja’s Café 40th Anniversary Celebration
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Renaissance Chicago Downtown Hotel
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The Screwtape Letters
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The Service Companies