WHAT WE DO

At Heron, we know how to reach the influencers.

From public relations and marketing campaigns to a full social media blitz, you’ll quickly see the benefits of our experience across the broadest array of lifestyle industries today.

Our Services

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Public Relations

Our team of PR experts develop press releases and pitch your story to key media contacts. We’re proud to say that we have wonderful relationships with media nationwide, and they count on us to deliver quality content time after time. From local bloggers to national broadcasts, Heron makes it happen.

We are tenacious in our pitching, driven to secure positive results for our clients, and have a proven track record of success including placements on CNN, The Today Show and in The Wall Street Journal, The New York Times, and  USA Today to name a few.

Social Media

We don’t just utilize Facebook, Twitter and Instagram. We go above and beyond to utilize the right apps and social media platforms to reach your target market on the right medium that makes the largest impact.

With a hand-crafted combination of apps and social media platforms for each account, we know how to reach the right people, the right way, at the right time.

Integrated Marketing

We research your audience and brainstorm ways to create strategic partnerships for your brand to directly reach your target market. From collateral creation to the development of new revenue generating initiatives, we determine who and where your audience is, and build awareness to move the meter toward a positive impact on your bottom line.

Advertising

We create and implement comprehensive paid advertising schedules for clients nationwide. Additionally, we coordinate barter advertising opportunities for our clients in more than 50 local newspapers, radio stations, and websites.

Event Planning

From small, intimate gatherings to large-scale corporate meetings, Heron will handle every aspect of your event. Our keen attention to detail helps us plan successful events for nonprofits, corporations, hotels, and theaters.

Brand Development

Through research and analysis, our agency will help to develop your story and key target messaging. We identify opportunities for growth and strategize the best tactics to reach your goals. We find the proper outlets to have the most impact on broadening your reach.

Crisis Communications

We help to develop the right message to be delivered by the right person — critically important in today’s online, fast-paced environment. We have successfully helped numerous clients through crisis situations, whether putting out an immediate fire or proactively creating a plan for any future needs.

Digital Strategy & SEO

Our digital team will analyze your website, newsletter analytics, and social channel analytics. We utilize best-practice tools that help identify opportunities to increase your web visibility and online presence.

Video Production

Our team of digitally-savvy video experts can develop anything from short-form videos for social media content to longer, company-defining brand videos. This content is not created by simply sending someone to shoot a quick video on an iPhone, but is carefully and strategically planned out with your brand voice in mind. Our talented team’s capabilities range from concept mapping and optimization, creative development, videography, editing and more.

Influencer Relations

We understand that a successful campaign is one that reaches consumers from every angle, which is why we have quickly adapted to include social influencers in our strategy and outreach. At Heron Agency, we create targeted engagement campaigns to secure the right influencers to position your brand as a trusted source in your field, thus positively influencing public opinion and consumer purchasing decisions.

By leveraging our strong relationships with influencers on the local, regional, and national levels, we go above and beyond traditional media placements to place our clients in front of specific consumer demographics. In addition to standard social media platforms such as Facebook, Instagram, and Twitter, we have cultivated relationships with YouTubers and Vloggers to create custom video content for your brand, giving consumers an inside look at your establishment or product. Through our integrated communications campaigns and impactful connections, we will help your brand reach a wider audience.

We specialize in lifestyle industries:

  • Hotel
  • Restaurant
  • Entertainment
  • Corporate
  • Nonprofit
  • Celebrity

View our client list >

“Heron understands what is needed in today’s market.” —Eileen LaCario, Vice President, Broadway in Chicago

“Working with Heron was the best move we ever made!” —Courtney Willingham, Broughton Hotels

“You people are supernaturally efficient! Amazing! Such a pleasure to work with.” —Sara Burrows, Diversions Editor, Pioneer Press

“As always, you’ve done a fantastic job.” —Craig Golden, Partner, S.P.A.C.E.