In today’s fast-paced digital age and media landscape, ensuring your business message is relayed in a timely, accurate and consistent manner is crucial. While many communications agencies specialize in just one category of expertise, Heron Agency’s full-service, one-stop-shop approach, blending PR, Social Media, Advertising and Marketing strategies together, not only produces real results and impacts your bottom line, but ensures your brand conveys one unified message to the public.
Here are 5 reasons having a one-stop-shop agency is the most effective way to launch a campaign:
Timing
One of the most important elements to a successful campaign is timing. Whether it’s sending out a press release, crafting social media content or a placing an ad, you want to be sure your message gets to the right people at the right time. Having recently launched Heron Interactive, our Digital Division, our social media specialists work in conjunction with the PR, marketing and advertising teams to ensure the timing of our initiatives is consistent across all platforms.
Tone
As consumers, we associate certain brands with their uniform tone, which is why the media specialists writing your press release should know your brand’s verbiage inside out when crafting social content, ad copy and marketing collateral. Having multiple agencies handling different portions of a campaign can cause inconsistency in your brand’s overall voice.
Relationships
Everyone knows the key to being a good publicist is maintaining strong relationships with journalists. Reporters rely on social media now more than ever, and engaging with them on Twitter, Instagram and other platforms is a great way to maintain a solid relationship. Having your team know exactly who to Follow and ReTweet from your social accounts and engaging with influencers will not only put your business on their radar, but will also help you earn media coverage down the line.
Strategy
It’s one thing to launch an interactive campaign blending PR, Social Media, Advertising and Marketing together, but knowing how and when to use them is even more important. When compiling a strategy calendar, we look at the timing of each initiative and determine which platform would complement that specific initiative the best. Some phases of a campaign might focus more heavily on the advertising and marketing side, while other phases are more PR or social media-focused. Having one team look at the big picture and overarching initiatives ensures a smooth, organized and strategic campaign.
Metrics
The communications industry is one of the hardest to quantify, which is why media reports among different agencies can vary greatly. Having one agency use the same format, metrics and formula to determine total impressions will provide you with the most accurate and consistent numbers.
