WHAT WE DID
In 2016, We coordinated and executed the grand unveiling of Raised, An Urban Rooftop Bar, and the opening of AIRE.
Raised was launched as part of the Renaissance Chicago Downtown Hotel renovation. Aire, after an unsuccessful opening in 2015, was relaunched with our agency, and we were able to drastically increase awareness for their second season.
RESULTS WE GOT
The media secured on both openings included coverage in FODOR’S, CONDE NAST, FORBES, CHICAGO TRIBUNE, FOX32 NEWS, WGN TV, USA TODAY, RED EYE, and more. They were on 10 top 5 to do lists and secured coverage in EATER as the best new rooftop destinations. In addition to our PR strategy, we dovetailed the campaigns with marketing initiatives to increase traffic with events inviting concierges, high rises, and businesses in the loop positioning them as a major event destination.