The launch of the American Writers Museum

Heron strategized and executed the opening of the American Writers Museum; the first of its kind in the country, garnering over one billion media impressions worldwide.

We coordinated and executed the grand opening of the country’s first American Writers Museum, located at 180 North Michigan Avenue in the heart of downtown Chicago.

The media secured on the opening included national and international coverage in FORBES, DAILY MAIL, THE GUARDIAN, CHINA NEWS, MASHABLE, VOGUE, WALL STREET JOURNAL, AND THE NEW YORK TIMES.

The campaign was very successful with more than 1,113,332,478 impressions.

We hosted two press conferences in the museum space to update the media on the museum’s progress and launch the opening of the museum. We pitched and were able to secure appearances by the Mayor of Chicago, Rahm Emanuel, who gave a welcoming speech, toured the space and participated in a ribbon cutting ceremony. We were additionally able to secure the attendance of top Chicago media outlets and every major TV station including WLS-ABC, WMAQ-NBC, WBBM-CBS, WFLD-FOX, WSNS-TELEMUNDO, The Chicago Tribune, and Crain’s Chicago Business.

For 17 years, Heron has been at the forefront of the industry, proud to have represented and produced results for some of the world’s most recognized brands, well-known celebrities, and national theaters, restaurants, and companies.

View our client list >

Below are a few case studies that highlight our integrated campaigns and the results we deliver.

American Writers Museum
The Westin Nashville
Grand Chefs Gala
Taste of Chicago
Le Méridien Columbus, The Joseph
SafeHouse Chicago
Operation Warrior Call
Renaissance Chicago Downtown Hotel
Aire and Raised, An Urban Rooftop bar
The Service Companies
Hyatt Regency McCormick Place
All Chocolate Kitchen
Massage Envy
The Screwtape Letters
Geja’s Café 40th Anniversary Celebration
Race to Mackinac
Paper Source
Paper Source