American Writers Museum

Over one BILLION media impressions secured
PR Couture 2018 Campaign of the Year Award Winner
PR Daily PR Campaign of the Year Nominee


We coordinated and executed the grand opening of the country’s first American Writers Museum, located at 180 North Michigan Avenue in the heart of downtown Chicago. We hosted two press conferences in the museum space to update the media on the museum’s progress and launch the opening of the museum. We pitched and were able to secure appearances by the Mayor of Chicago, Rahm Emanuel, who gave a welcoming speech, toured the space and participated in a ribbon cutting ceremony.


The media secured on the opening included national and international coverage in FORBES, DAILY MAIL, THE GUARDIAN, CHINA NEWS, MASHABLE, VOGUE, WALL STREET JOURNAL, AND THE NEW YORK TIMES. The campaign was very successful with more than 1,113,332,478 impressions. We were additionally able to secure the attendance of top Chicago media outlets and every major TV station including WLS-ABC, WMAQ-NBC, WBBM-CBS, WFLD-FOX, WSNS-TELEMUNDO, The Chicago Tribune, and Crain’s Chicago Business.

For 18 years, Heron has been at the forefront of the industry, proud to have represented and produced results for some of the world’s most recognized brands, well-known celebrities, and national theaters, restaurants, and companies.

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Below are a few case studies that highlight our integrated campaigns and the results we deliver.


American Writers Museum


The Westin Nashville

Grand Chefs Gala

Paper Source

Paper Source

Race to Mackinac

Massage Envy

SafeHouse Chicago

Feherty's Troops First Foundation


Renaissance Chicago Downtown Hotel


Aire and Raised, An Urban Rooftop Bar


Randolph Street Market


Hyatt Regency McCormick Place