Renaissance Chicago Downtown Hotel

Heron Agency garnered over one billion media impressions for the renovation.


To celebrate the grand unveiling of their lobby and guestroom renovation, we handled the PR efforts for Renaissance Chicago Downtown Hotel’s 4th Annual Global Day of Discovery, which featured a concert by Robin Thicke and Natalie La Rose. We worked in conjunction with the hotel team, the New York branding team and Robin’s publicist and management team to executive a flawless event, which resulted in national and local coverage including BILLBOARD, OK! Magazine and PEOPLE. The event featured hotel VIPs as well as trade and travel media to showcase the grand re-opening of the lobby and suites.


The campaign was recognized as one of the brand’s most successful renovations and we were asked to present on a call with the national brand team to highlight our team’s success.

We also heavily promoted the hotel’s new dining concept, Raised, Chicago’s most anticipated rooftop destination in 2016. The media secured on the opening included coverage in the CHICAGO TRIBUNE, FOX32 NEWS, WGN TV, WCIU TV, Fodor’s, Chicago Magazine, USA TODAY, & RED EYE The campaign was very successful with more than one billion media impressions.

For 18 years, Heron has been at the forefront of the industry, proud to have represented and produced results for some of the world’s most recognized brands, well-known celebrities, and national theaters, restaurants, and companies.

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Below are a few case studies that highlight our integrated campaigns and the results we deliver.


American Writers Museum


The Westin Nashville

Grand Chefs Gala

Paper Source

Paper Source

Race to Mackinac

Massage Envy

SafeHouse Chicago

Feherty's Troops First Foundation


Renaissance Chicago Downtown Hotel


Aire and Raised, An Urban Rooftop Bar


Randolph Street Market


Hyatt Regency McCormick Place