ROOF on theWit and State and Lake Chicago Tavern

The campaign has garnered strong engagement with over 1,080,400 followers

fireplace and couches

State and Lake Chicago Tavern Logo

ROOF on theWit LogoHeron Agency developed and executed an influencer campaign to drive traffic into two of theWit’s hot restaurants, ROOF on theWit and State and Lake Chicago Tavern.

We used our strong relationships and cultivated new relationships with Chicago’s top foodie influencers to get them to experience the restaurant in exchange for coverage.

This campaign garnered over 290 Instastory posts, 45 full Instagram posts, reached over 1,080,400 followers, and earned over 6.3 million impressions!

For 19 years, Heron has been at the forefront of the industry, proud to have represented and produced results for some of the world’s most recognized brands, well-known celebrities, and national theaters, restaurants, and companies.

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Below are a few case studies that highlight our integrated campaigns and the results we deliver.


American Writers Museum


The Westin Nashville

Room of tables for the Grand Chef Gala

Grand Chefs Gala

Paper Source

Paper Source

Race to Mackinac


Hyatt Regency McCormick Place


Randolph Street Market

Feherty's Troops First Foundation