SafeHouse Chicago

Heron Agency garnered over one billion media impressions for the Chicago launch
Honored with a nomination for PR Daily’s Traditional PR Campaign of the Year


We coordinated and executed the grand opening campaign for SafeHouse Chicago, a spy-themed restaurant and bar located downtown. The original Milwaukee location opened in 1966 and we were tasked with promoting the second location. Our agency was able to leverage the historic name to bring about massive awareness of this new location in downtown Chicago and showcase the updated and upgraded restaurant. SafeHouse dominated the media during the month of their opening and quickly became one of the most buzzed about hot spots.


The media secured included coverage from FOOD NETWORK, TRAVEL CHANNEL, TRAVEL & LEISURE, CHICAGO TRIBUNE, CHICAGO MAGAZINE, THRILLIST, REDEYE, EATER, TIMEOUT, BIZBASH, ZAGAT, CRAIN’S, WGN-TV, FOX 32, ABC 7 and WGN Radio. We secured SafeHouse a place on Chicago Magazine’s Hot List as well at Zagat’s list of Chicago’s most-anticipated restaurants.