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Shannon Ridgeway, Marketing Consultant

shannon-ridgeway-2Shannon Ridgeway has over 17 years of integrated marketing experience with expertise in public relations, special events, digital advertising, public speaking, branding and business development. She assists the Heron Agency in creating strategic partnerships and promotions that generate brand awareness and significant ROI for its clients.

Prior to this, Shannon was an Associate Director, Account Management at Rise Interactive overseeing the agency’s largest client, General Growth Properties (GGP) and was responsible for managing GGP’s paid digital media campaigns, new website design, SEO/SEM efforts and mobile app development.

Before Rise, Shannon spent the majority of her time in retail and shopping center marketing working for Westfield at Old Orchard, General Growth at Northbrook Court and Oliver McMillian at The Glen Town Center. She was responsible for creating and executing the overall business plan and marketing strategy for each of these shopping centers, including spearheading campaigns to drive revenue, retailer sales and customer traffic.

Shannon is an active member of various tourism and marketing organizations and is a Professional Advisor for students at DePaul University. She holds an M.A. in corporate communication as well as a B.A. in communication, with a concentration in marketing from DePaul University.