WHAT WE DID
By leveraging our media relationships both locally and nationally, we were able to successfully publicize one of Chicago’s most highly anticipated 2017 restaurant openings. Shore Club is a one-of-a-kind beachfront dining destination nestled between Chicago’s famed Lake Shore Drive and North Avenue Beach.
Heron Agency executed this campaign by strategically making the exclusive announcement of the venue to various top level Chicago publications, inviting all appropriate Chicago media to the Grand Opening event, and maintaining a vast amount of press coverage on the venue post-opening. Shore Club continues to be one of the most talked about new venues on the Chicago dining scene.
RESULTS WE GOT
The media secured within the first two months of the campaign included: WGN-TV, WBBM-AM, FOX 32, WCIU-TV, DNA INFO, CURBED, ZAGAT, TIME OUT, EATER, HAUTE LIVING, CHICAGO TRIBUNE, CS MODERN LUXURY, and CHICAGO PARENT. For this seasonal campaign, we secured more than 236, 265,854 impressions.