Shore Club Chicago

Over 235 million media impressions in only two months of operation.


By leveraging our media relationships both locally and nationally, we were able to successfully publicize one of Chicago’s most highly anticipated 2017 restaurant openings. Shore Club is a one-of-a-kind beachfront dining destination nestled between Chicago’s famed Lake Shore Drive and North Avenue Beach.

Heron Agency executed this campaign by strategically making the exclusive announcement of the venue to various top level Chicago publications, inviting all appropriate Chicago media to the Grand Opening event, and maintaining a vast amount of press coverage on the venue post-opening. Shore Club continues to be one of the most talked about new venues on the Chicago dining scene.


The media secured within the first two months of the campaign included: WGN-TV, WBBM-AM, FOX 32, WCIU-TV, DNA INFO, CURBED, ZAGAT, TIME OUT, EATER, HAUTE LIVING, CHICAGO TRIBUNE, CS MODERN LUXURY, and CHICAGO PARENT. For this seasonal campaign, we secured more than 236, 265,854 impressions.

For 19 years, Heron has been at the forefront of the industry, proud to have represented and produced results for some of the world’s most recognized brands, well-known celebrities, and national theaters, restaurants, and companies.

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Below are a few case studies that highlight our integrated campaigns and the results we deliver.


American Writers Museum


The Westin Nashville

Room of tables for the Grand Chef Gala

Grand Chefs Gala

Paper Source

Paper Source

Race to Mackinac


Hyatt Regency McCormick Place


Randolph Street Market

Feherty's Troops First Foundation