HERON AGENCY, ONE OF THE NATION’S LEADING STRATEGIC COMMUNICATIONS FIRMS, ANNOUNCES REPRESENTATION OF THE SOUTH LOOP’S FIRST ROOFTOP DESTINATION
Look out and enjoy the “VU” on 22. VU Rooftop Bar, South Loop’s first-of-its-kind, rooftop bar located 22 stories above McCormick Place is set to open this October and has chosen Heron Agency to represent what is anticipated to be one of the hottest venues in the city. This sexy urban rooftop will feature some of the most unprecedented views of the Chicago skyline, overlooking both the lakefront and downtown.
Unique experiences for guests await at VU with several one-of-a kind areas available for planning private events. Located at 133 East Cermak, VU is presented by the James Beard nominated Cocentrics Restaurant Group and boasts three bars and two patios. The venue touts 13,000 square feet of indoor and outdoor activation areas including a karaoke room, boardroom, club bar, and solarium bar. Guests may enjoy an ingredient and locally driven beverage program, top notch noshing courtesy of Chef Nolan Narut within a modern designed space.
Heron Agency, a full-service public relations, social media, marketing and advertising lifestyle communications firm was also recently retained by two other notable national food brands, acting as a testament to the real, business-driving results the agency and its campaigns are known for. Jet’s Pizza, serving up pies at more than 400 locations nationwide, has chosen to retain team Heron to continue to bring their message of quality ingredients to the masses in the Chicagoland area. Wow Bao, an Asian fast casual restaurant that has garnered national attention for its self-serve technology and tasty, steamed buns, has also continued to work with the agency after a highly successful initiative to celebrate National Bao Day. Team Heron is beyond thrilled to be representing VU and can’t wait to put the same force behind this truly unique destination.
Heron Agency, an award-winning lifestyle communications agency, has planned and executed over 1500 campaigns, from strategies for major events including the Taste of Chicago, the Race to Mackinac, the Jeff Awards, the Grand Chefs Gala, the Randolph Street Market, the Highland Games, the Chicago Boat & RV Show, and the One of a Kind Show; to corporate clients including Paper Source, Jet’s Pizza, BV Wines, Wow Bao, Bailey’s, Smirnoff Vodka, Orangetheory Fitness, Luna Carpet, Massage Envy, Galaxie Home Improvement, EZ Breathe, the Chicago Wolves; and several non-profit organizations including the National Hellenic Museum, Alliance Francaise Chicago, the American Writers Museum, and more. With an emphasis on entertainment and hospitality, throughout the 18 year history of the firm, Heron Agency has managed campaigns for over 25 hotel brands, and has also represented artists such as Jerry Seinfeld, Louis CK, Janeane Garafalo, Gabriel Byrne, Dan Aykroyd, Mike Ditka, the Beach Boys, Celtic Thunder, and Jewel, among others. As a winner of the PR News Agency Elite Awards and the BESPOKE Communication Awards, Heron Agency’s comprehensive results-driven campaigns help garner attention that leads to real bottom line results. For more information, please follow the agency on Facebook, Twitter, or Instagram, or call 773-969-5200.