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Paid media that pays back.
We create and implement comprehensive advertising schedules for clients nationwide, and we coordinate barter advertising opportunities with more than 50 local newspapers, radio stations and websites.
The right message, in the right place.
Heron Agency plans, negotiates and places advertising across print, radio, television, outdoor and digital. Our media relationships, built over twenty-five years in Chicago and around the country, mean better placements, better rates and added value most brands never see.
Our barter program is a Heron Agency signature. We coordinate trade advertising with more than 50 local newspapers, radio stations and websites, stretching your budget far beyond what a straight buy could deliver.
Advertising, handled.
Media Strategy
Audience, reach, frequency and budget, planned around your calendar.
Media Buying
Negotiated placements across print, broadcast, outdoor and digital.
Barter Advertising
Trade programs with 50+ local media partners that extend your dollars.
Creative Development
Ads written, designed and produced in-house, on brand and on deadline.
Radio & TV Spots
Scripts, production and traffic handled start to finish.
Performance Reporting
What ran, what it reached and what it returned.
Three steps. One team.
Plan
We match the media mix to your audience and your season.
Place
We negotiate the buys and the added value, then traffic every piece of creative.
Prove
Reach, response and revenue reported so the next flight is smarter than the last.
Advertising in the wild.
The Screwtape Letters
The National Tour of The Screwtape Letters has sold more than 194,000 tickets resulting in more than $9 million in sales since its launch in 2010.
Miracle the Musical
MIRACLE saw a 5,000% return on investment. This resulted in over six figures of revenue for the musical.
Chicago Boat, RV & Sail Show
Heron Agency’s campaign was extremely positive with over 350 million traditional media impressions and over 3.7 million social media impressions.
Pairs well with
Events & Activations
We build the event, shape the guest list and counsel you on the VIP moments that move the needle.
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Brand Development
Your story, messaging and visual identity, developed through research and built to travel.
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Crisis Communications
Response plans, spokesperson training and steady counsel when reputations shift in minutes.
Learn more →Time to make your brand red hot.
Tell us about your brand, your goals and your timeline. A senior member of the Heron Agency team will be in touch within one business day.