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Coverage that earns trust.
Heron Agency made its name as a Public Relations powerhouse. Twenty-five years later, the relationships that land the story are still the heart of what we do.
The story gets told. Then it gets results.
Our team of Public Relations experts develops the press materials and pitches your story to the media contacts who matter. We are proud to say we have long-standing relationships with reporters, editors and producers nationwide, and they count on Heron Agency to deliver quality content time after time. From neighborhood bloggers to national broadcasts, we make it happen.
We are tenacious in our pitching and driven to secure positive results, with a proven track record that includes placements on CNN and The Today Show and in The Wall Street Journal, The New York Times and USA Today. Coverage is only the start. Every campaign is built to turn attention into reservations, sales and revenue.
Public Relations, handled.
Media Relations
Press releases, pitches and story angles delivered to the right local, regional and national contacts.
Grand Openings & Launches
Announcement strategy, exclusives, media previews and opening-day coverage.
Press Kits & Materials
Bios, fact sheets, photography direction and the assets media need to say yes.
Spokesperson Training
Message development and on-camera coaching so your people tell the story well.
Partnerships & Alliances
Business matchmaking, promotions and cross-promotions that widen your reach.
Coverage Reporting
Links to every placement as it lands, plus recommendations on what to do next.
Three steps. One team.
Listen
We learn your business the way an operator would: covers, occupancy, ticket sales, the numbers that matter.
Pitch
We build the story, then take it directly to the reporters and producers we have worked with for decades.
Land
Coverage arrives, we share it the same day, and we keep the momentum going with the next angle.
Public Relations in the wild.
Shore Club Chicago
Over 235 million media impressions in only two months of operation.
Hyatt Regency McCormick Place
The property exceeded 2013 fiscal year numbers in six months, and secured 20,769 additional group room nights and $3.1 million group revenue.
Paper Source
We implemented a proactive plan to increase awareness for the national brand, obtaining over 250 million media impressions in the first six months alone.
Pairs well with
Social Media
Content that earns attention and builds a community, turning followers into real customers.
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Influencer Relations
We put your brand in front of the creators who actually move audiences, and turn reach into revenue.
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Integrated Marketing
Research, partnerships, promotions and collateral that reach your audience where they already are.
Learn more →Time to make your brand red hot.
Tell us about your brand, your goals and your timeline. A senior member of the Heron Agency team will be in touch within one business day.