All Chocolate Kitchen

The Story

Three-time Guinness World Record holder and Chicago’s Pastry “Guru” Chef Alain Roby opened his All Chocolate Kitchen in Geneva. He was attempting to break another world record with the longest candy cane, and turned to Heron’s experienced lifestyle communications experts to publicize the event.

Among the results for this campaign, Chef Roby was named the 2013 Chicago Culinary Museum Pastry Chef of the Year, along with other Chicago notable food industry giants including Graham Elliot, Richard Melman of Lettuce Entertain You, and Rick Bayless. He went on to be spotlighted on Chicago’s “Windy City Live” program for his sugar work.

Placements: We secured multiple press placements for Chef Alain Roby’s World’s Longest Candy Cane, including segments on ABC, FOX, NBC and Comcast. Additionally, we secured a WBBM-AM “Made in Chicago” segment.

We secured coverage in both the Chicago Sun-Times and a two page spread in the Chicago Tribune as well as features in other leading Chicagoland publications including Time Out Chicago, Daily Herald, Kane County Chronicle, West Suburban Living, My Suburban Life, The Beacon News, Glancer Publications, and the Northwest Indiana Times.

Food Press: Additionally, food press including Zagat, Pastry and Baking North America, Chicagoist, Dining Chicago, Damn Fine Eating, Around Cook, and Grub Street Chicago covered the event.

To culminate the event, we secured a proclamation for Chef from the City of Geneva dedicating the day “National Pastry Day” in Geneva, celebrating his accomplishments.