The Service Companies

The Story

Heron Agency has been the social media agency of record for The Service Companies, the nation’s largest provider of cleaning, staffing and managed services to all segments of the hospitality industry. We established and maintained The Service Companies’ social media pages, including Facebook, Twitter, Instagram, Google+ and LinkedIn.

Our strategy includes increasing the overall follower base, content creation, page monitoring, responding to comments, reviews and questions in a timely manner, and ensuring an overall positive social media presence for the client.

Within the first six months of the social media campaign, Heron Agency secured a 550% increase in total followers on LinkedIn upon taking over the account.

To date, the social media campaign has resulted in:

Our strategic use of trending hashtags and keywords has also helped with The Service Companies’ total SEO and Google ranking. We provide weekly analytic reports with detailed information on top performing posts, increase in followers, and a breakdown of the follower base demographic.

• 1,200,000 total impressions on LinkedIn
• 310,982 total impressions on Facebook
• 36,144 impressions on Twitter
• 39,880 page views on Google+