WHAT WE DID
The show’s goal was to sell tickets before opening night and see a return on ad spend while reaching a hyper-targeted, die-hard audience.
RESULTS WE GOT
Heron Agency created visually-appealing photo and video ads, with enticing copy, to run in Facebook News Feeds and Instagram Feeds. Each ad had a call-to-action button that allowed users to purchase tickets through the ad. We served the ad to men and women who lived in Chicago, IL that were interested in musical theatre, Chicago Cubs, Wrigley Field, plays, entertainment, etc.
By narrowing the core audience and using a variety of ads in this campaign, which ran from March to May 2019, MIRACLE The Musical saw a 2,518% return on ad spend before opening night.