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- Brand Development
Know exactly who you are.
Through research and analysis, Heron Agency helps develop your story and your key messaging, identifies the opportunities for growth, and finds the outlets that will broaden your reach.
Your story, told on purpose.
A brand is more than a logo. It is the story your customers repeat, the promise your team keeps and the reason someone chooses you over the place next door. Heron Agency starts with research: your audience, your competitors and what makes you different. Then we build the messaging, the identity and the plan to carry it everywhere.
Because we also run the campaigns that follow, the brand we build with you is designed to work in the real world: in a press release, on a menu, in a 15-second video, on a billboard and in a pitch to a reporter.
Brand Development, handled.
Brand Story
Positioning, mission and the key messages every channel will share.
Research & Analysis
Audience, competitor and opportunity reviews that ground every decision.
Logo & Visual Identity
Marks, color, type and the guidelines to keep them consistent.
Personal Branding
Founders, chefs and executives positioned as the faces of the brand.
Naming & Launch Messaging
New concepts, locations and products introduced with clarity.
Collateral & Guidelines
Everything your team and your partners need to stay on brand.
Three steps. One team.
Discover
Interviews, research and a hard look at the competition.
Define
Story, messaging and identity, presented and refined with you.
Deploy
Guidelines, collateral and a launch plan across every channel we run.
Brand Development in the wild.
NEWCITY Lincoln Park
Cook County Hospital Hyatt
The virtual press conference was extremely successful with more than 23,605,708 impressions for the project.
Le Meridien Columbus, The Joseph
Leveraging our strong, existing relationships with the Midwest feeder market, we selected key influencers for FAM trips to experience all the hotel has to offer.
Pairs well with
Crisis Communications
Response plans, spokesperson training and steady counsel when reputations shift in minutes.
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Digital Strategy & SEO
Analytics, local search and AI visibility so your brand is the answer when people ask.
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Video Production
Brand films, b-roll and social cuts, planned strategically and produced in-house.
Learn more →Time to make your brand red hot.
Tell us about your brand, your goals and your timeline. A senior member of the Heron Agency team will be in touch within one business day.