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Steady counsel when it matters most.
We help develop the right message, delivered by the right person, at the right moment. Critically important in an online, fast-moving world, and a discipline Heron Agency has practiced for twenty-five years.
Prepared before. Calm during.
Heron Agency has successfully guided numerous clients through crisis situations, whether putting out an immediate fire or proactively building the plan for whatever comes next. We are considered experts in the field, and our clients know they can reach us at any hour.
The best crisis work happens before the crisis. We prepare response plans, train your spokespeople, draft holding statements and set up the monitoring that catches an issue while it is still small. When something does break, you get a steady, experienced team by your side from the first call to the last follow-up.
Crisis Communications, handled.
Crisis Planning
Scenarios, protocols, contact trees and holding statements ready before you need them.
Spokesperson Training
Message discipline and on-camera practice for the people who will face the questions.
Rapid Response
Statements, media handling and stakeholder communication in real time.
Monitoring
Media and social listening that flags issues early.
Reputation Recovery
The positive story that follows, planned and placed.
Ongoing Counsel
A senior team you can call, day or night.
Three steps. One team.
Prepare
Plans, statements and training in place while things are quiet.
Respond
Fast, factual, coordinated communication the moment an issue breaks.
Recover
Rebuild trust with the coverage and content that tell the next chapter.
Crisis Communications in the wild.
Massage Envy
Over 10 million media impressions in just one day.
Cook County Hospital Hyatt
The virtual press conference was extremely successful with more than 23,605,708 impressions for the project.
Hyatt Regency McCormick Place
The property exceeded 2013 fiscal year numbers in six months, and secured 20,769 additional group room nights and $3.1 million group revenue.
Pairs well with

Digital Strategy & SEO
Analytics, local search and AI visibility so your brand is the answer when people ask.
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Video Production
Brand films, b-roll and social cuts, planned strategically and produced in-house.
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Web Design & Development
Websites that show up in search, load fast and turn visitors into customers.
Learn more →Time to make your brand red hot.
Tell us about your brand, your goals and your timeline. A senior member of the Heron Agency team will be in touch within one business day.