A reporter holding out microphones and a notebook for a statement
  1. Home
  2. What We Do
  3. Crisis Communications
Crisis Communications

Steady counsel when it matters most.

We help develop the right message, delivered by the right person, at the right moment. Critically important in an online, fast-moving world, and a discipline Heron Agency has practiced for twenty-five years.

Prepared before. Calm during.

Heron Agency has successfully guided numerous clients through crisis situations, whether putting out an immediate fire or proactively building the plan for whatever comes next. We are considered experts in the field, and our clients know they can reach us at any hour.

The best crisis work happens before the crisis. We prepare response plans, train your spokespeople, draft holding statements and set up the monitoring that catches an issue while it is still small. When something does break, you get a steady, experienced team by your side from the first call to the last follow-up.

What's Included

Crisis Communications, handled.

Crisis Planning

Scenarios, protocols, contact trees and holding statements ready before you need them.

Spokesperson Training

Message discipline and on-camera practice for the people who will face the questions.

Rapid Response

Statements, media handling and stakeholder communication in real time.

Monitoring

Media and social listening that flags issues early.

Reputation Recovery

The positive story that follows, planned and placed.

Ongoing Counsel

A senior team you can call, day or night.

How We Work

Three steps. One team.

Prepare

Plans, statements and training in place while things are quiet.

Respond

Fast, factual, coordinated communication the moment an issue breaks.

Recover

Rebuild trust with the coverage and content that tell the next chapter.

25 yearsof crisis experience
Any hoursenior counsel on call
Plan firstthen respond, then recover
Let's Talk

Time to make your brand red hot.

Tell us about your brand, your goals and your timeline. A senior member of the Heron Agency team will be in touch within one business day.