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Digital Strategy & SEO

Show up where people search.

Our digital team analyzes your website, newsletter and social channel analytics, then applies best-practice tools to identify the opportunities that increase your web visibility and online presence.

Found on Google. Cited by AI.

Search has changed. People ask Google, and increasingly they ask AI tools, where to eat, stay and play. Heron Agency makes sure the answer is you. We audit your site, your listings and your content, fix what is holding you back and build the presence that earns the click and the citation.

We are familiar with and use SEO principles in everything we produce, from press releases to blog posts to social captions. Combined with the coverage our Public Relations team earns, that gives your brand the authority search engines and AI models reward.

What's Included

Digital Strategy & SEO, handled.

Website & Analytics Audit

Technical health, content gaps and the numbers behind your traffic.

Local SEO

Google Business Profile, listings, reviews and the signals that win the map.

Content Strategy

Blogs, guides and pages written to rank and to convert.

AI Search Visibility

Structured data and authoritative coverage so AI tools cite your brand.

Newsletter Analytics

Open rates, clicks and list health turned into a plan.

Reporting

Rankings, traffic and leads tracked month over month.

How We Work

Three steps. One team.

Audit

We benchmark your site, listings and content against the competition.

Fix

Technical issues resolved, listings cleaned, content gaps filled.

Grow

Ongoing content, coverage and reporting that compound month after month.

SEOprinciples in every piece we produce
Monthlyreporting on rankings and traffic
Earned + ownedworking together
Let's Talk

Time to make your brand red hot.

Tell us about your brand, your goals and your timeline. A senior member of the Heron Agency team will be in touch within one business day.