The Service Companies Case Study
Using Social Media to Increase Engagement
Heron is the social media agency of record for The Service Companies, the nation’s largest provider of cleaning, staffing and managed services to all segments of the hospitality industry. We established and maintain The Service Companies’ social media pages, including Facebook, Twitter, Instagram, Google+ and LinkedIn.
Our strategy includes increasing the overall follower base, content creation, page monitoring, responding to comments, reviews and questions in a timely manner, and ensuring an overall positive social media presence for the client.
We are consistently on the forefront of trending topics, follower demographic, as well as researching which posts perform the best.
We were also tasked with launching the client’s new brand image across all social platforms. This involved working very closely with the branding team to ensure a consistent message was delivered online. We held weekly calls to collate all the new collateral, logos, artwork, and messaging, and launched the new look in tangent with the launch of the new website. The new look resulted in more than 58,193 social media impressions within the first week of the brand roll-out alone.
Our efforts also involve assisting with the company’s HR efforts in filling open positions when needed. We strategically promote job posts on Facebook by directly geo-targeting the desired market, age range, and demographic for the position. Past paid ad campaigns have resulted in a wealth of applications being submitted directly from the Facebook listings.
Within the first six months of the social media campaign, Heron secured a 550% increase in total followers on LinkedIn upon taking over the account.
To date, the social media campaign has resulted in:
- 1,200,000 total impressions on LinkedIn
- 310,982 total impressions on Facebook
- 36,144 impressions on Twitter
- 39,880 page views on Google+
Our strategic use of trending hashtags and keywords has also helped with The Service Companies’ total SEO and Google ranking. We provide weekly analytic reports with detailed information on top performing posts, increase in followers, and a breakdown of the follower base demographic.