Positions at Heron
PPC Digital Specialist
Job description
We are seeking a results-driven and highly skilled Digital Marketer to manage and optimize paid advertising campaigns across Meta (Facebook/Instagram), LinkedIn, and Google Ads platforms. The ideal candidate will have a proven track record of boosting brand visibility, driving conversions, and achieving a strong ROI through strategic ad campaigns.
Key Responsibilities
Campaign Strategy & Setup:
- Develop and implement paid advertising strategies aligned with client business goals.
- Conduct thorough market research to identify target audiences and ad opportunities.
Campaign Management:
- Create, launch, and optimize ad campaigns on Meta, LinkedIn, and Google Ads.
- Design ad sets, creatives, and targeting parameters to maximize engagement.
Performance Analysis & Reporting:
- Monitor, analyze, and report on campaign performance metrics (CTR, CPA, ROI, etc.).
- Provide actionable insights and recommendations to improve ad effectiveness.
Budget Management:
- Allocate and manage advertising budgets effectively to achieve campaign goals.
- Ensure efficient spending while meeting or exceeding KPIs.
Creative Collaboration:
- Work closely with designers and content creators to produce compelling ad creatives.
- Test various ad formats, headlines, and CTAs for optimal performance.
Platform Expertise:
- Stay up-to-date with the latest platform updates, algorithm changes, and best practices.
- Experiment with new ad features and trends to maintain competitive advantage.
Required Skills & Qualifications
- Proven experience managing paid ad campaigns on Meta, LinkedIn, and Google Ads.
- Strong understanding of digital marketing metrics and analytics tools (Google Analytics, Meta Ads Manager, etc.).
- Proficiency in A/B testing and data-driven decision-making.
- Excellent copywriting skills for ad copy and headlines.
- Familiarity with audience segmentation, retargeting strategies, and conversion tracking.
- Ability to manage multiple projects and deadlines effectively.
Careers
Heron Reports
