Integrity. Communication. Exceeding Expectations.

We’re proud to form long-term relationships with clients who rely on our unwavering tenacity to get the job done, and done right. We live by our core values of integrity, communication, and consistently exceeding expectations, and bring these beliefs to every client relationship we have which is why 97% of our clients extend, return, or refer us.

Hotel & Travel

Andaz Savannah
Arbor Lodging
Branson Convention and Visitors Bureau
Broughton Hotel Group
Cambria Chicago Loop – Theater District
Cambria Milwaukee
Canopy by Hilton Chicago
Crescent Hotels & Resorts
Fairmont Chicago, Millennium Park
The Forester Hotel
Eaglewood Resort & Spa
Element Huntsville
Hampton Inn Chicago Michigan Avenue
Hilton Chicago Northbrook
Hilton Garden Inn Central Loop
Holiday Inn Express and Suites Lockport
Hotel EMC2
Hotel Ivy Chicago
Hyatt Hotels (52 properties)
Hyatt Centric, The Loop
Hyatt House/Hyatt Place Medical District (in the historic Cook County Hotel)
Hyatt Lodge Oak Brook
Hyatt Place Wicker Park
Illinois Hotel & Lodging Association

InterContinental Chicago Magnificent Mile
Ivy Minneapolis, A Luxury Collection Hotel
JW Marriott Minneapolis
Le Méridien Chicago, Oakbrook Center
Le Méridien Charlotte
Le Méridien Columbus, The Joseph
Le Méridien Indianapolis
Marriott Cleveland Downtown at Key Center
Marriott Hotels of the Midwest (99 properties)
Renaissance Chicago Downtown Hotel
Renaissance Milwaukee West Hotel
Sable Hotel at Navy Pier
Sheraton Charlotte Hotel
Sportsmen’s Lodge (Studio City)
The Lismore Hotel Eau Claire
The Rose Hotel Chicago O’Hare
The Service Companies
The Westin Jackson
The Westin Long Beach
The Westin Nashville
theWit Hotel
W Chicago – City Center

“Heron thinks out of the box to improve the bottom line.”
– Jerry Lewin, Hyatt Hotels

“We have worked with the Heron Agency on multiple Hotel and Restaurant projects and regard them as the absolute gold standard. They have delivered bankable results for my businesses every time. I see our association with Heron as a clear competitive advantage in a crowded marketplace. They are very good at what they do. Thank you team Heron for a job well done.”
– Robert Habeeb, CEO Maverick Hotels and Restaurants

“From start to finish, Noreen + and her team of PR professionals managed and oversaw the key details of our project. It was imperative that a solid team of media-savvy individuals handle the main aspects of our public-facing messaging. They were all exceedingly personable, detailed, and profoundly professional. We now capture the attention of many local and national publications, with the right information reaching our key audiences, and we’ve witnessed that translate into improved business dealings. I cannot say enough positive things about the diligence and dedication the Heron Agency demonstrated and we are eagerly looking forward to continued success. Anyone looking to improve overall client reach and generate successful publicity for their brand should absolutely consider Heron Agency.”

– Matthew Leavis, Director of Marketing, W Chicago – City Center

“Simply the best. We are thrilled with the results.”

– Jennifer Blacker, VP of Marketing, Wischermann Partners

“Heron Agency listens and achieves results. I have worked with Noreen and her team for over a decade and still to this day would recommend them to any hotel nationwide.”

– Katie Davis, Director of Sales and Marketing, Le Meridien Chicago, Oakbrook Center


All Chocolate Kitchen
Big Onion Tavern Group
City Cruises by Hornblower – Chicago and Norfolk
City Lights Rooftop Bar Charlotte
Columbus Tap
Craft City Social Club Charlotte
Decker & Dyer Nashville
Dog Haus
Dr. Murphy’s Food Hall
El Tapeo
Eldr + Rime
Eno Wine Room
Fulton Market Kitchen
Geja’s Cafe
Harbor Chicago
Hey Nonny
Hornblower Cruises- Chicago and Norfolk
Jean Banchet Awards
Jet’s Pizza
Kennedy Rooftop
Kinton Ramen
Kerry Piper
Le Bouchon
L27 Rooftop Bar Nashville

Michael Jordan’s Steakhouse
O’H American Grill
Oaken Bistro + Bar
Ocean Prime Chicago
Offshore Chicago
Perry’s Steakhouse
Raised Bar Chicago
Replay Lincoln Park
ROOF on theWit
ROOH Chicago
Russian Tea Time
SafeHouse Chicago
Shore Club Chicago
Spoke & Steele Indianapolis
State + Lake Chicago Tavern
S’way: Southern Way Louisville
The Albert
The Globe Pub
The Informalist
The Irish Oak
The Warehouse Bar & Pizzeria
The X Pot Chicago
Thorn Restaurant
True Kitchen + Kocktails
Union Pizzeria
Wow Bao
Yolk Chicago/Indianapolis

“I cannot tell you how pleased we are with everything. It has way exceeded my expectations.”

– Susanne Poilevey, Le Bouchon

“Fantastic PR agency with a super organized and dedicated team! They have helped to create billions of impressions for our business and incredible media opportunities. I would 100% recommend their services for anyone looking for PR support!”

– Carolina Cotton, Director of Marketing, Renaissance Chicago Downtown Hotel

“The Grand Chefs Gala team is grateful for your amazing PR. Our coverage increased tenfold. Our first press conference garnered table sales.”

– Babette Nyka, Greater Illinois Chapter of Cystic Fibrosis Foundation

“I’ve had PR firms since I first started my business 50 years ago and Heron PR is the best PR firm in the city.”

– John Davis, Founder, Geja’s Café


A Steady Rain (Chicago)
Allstate Arena
Amazing Grace, Original Musical
Apollo Chorus
Broadway in Chicago
Celtic Thunder National Tour
Champions Series Tennis (McEnroe, Bjorg, Agassi, Courier)
Chicago/Midwest Emmy Awards
Chicago Department of Cultural Affairs
Chicago Dramatists
Chicago Scene
Chicagoland Pops Orchestra
Drury Lane
Eleanor’s Very Merry Christmas Wish – The Musical
Emerald City Theatre
Epiphany Center for the Arts
Final Fantasy
First Folio
Game Night Out
Harlem Globetrotters
Hershey Felder
Jeff Awards

Just Dance Live
Lucky Strike Social
Marriott Theatre
Matchroom Boxing
Mikey O Productions
MIRACLE The Musical
O’Leary’s Fire Truck Tours
Porchlight Music Theatre
Private Peaceful USA
Raging Waves Water Park
Royal George Theatre
Sing-A-Long Wizard of Oz National Tour
Stage 773
The Chicago Theatre
The Great Divorce National Tour
The Mercury Theater
The Screwtape Letters National Tour, New York, DC, Chicago
The Woman In Black Chicago
Theatre at the Center
Tony n’ Tina’s Wedding
UFC (United Fight Club)
World Tour of Olympic Gymnastics Superstars

“We have used Heron Agency for years because their team is professional, quick to respond and knowledgeable. They have an amazing reputation in the industry and connections with key players. Heron Agency also cares deeply about their clients and works around the clock to get the job done. I can’t say enough about Heron Agency and would recommend them without hesitation.”

– Jill Valentine, Executive Director, Stage 773

“Whether it be advertising, events, or PR, Heron is relentless in getting every show what they need.”

– Tony D’Angelo, Theatrical Producer

“One of Chicago’s leading theater firms.”

– BroadwayWorld.com

“Heron enabled us to navigate and succeed in a market where we had no prior experience. There’s no doubt that you played a big part in helping us to run through our intended closing date.”

– Robert Schneider, General Manager, FREUD’S LAST SESSION

“Heron is a unique offering of expertise and business savvy. They’ve introduced us to a whole new generation of customers utilizing traditional and emerging PR and marketing tools. Heron is a “complete” package that would benefit any organization!”

– Terry James, Executive Producer, The Marriott Theatre

Lifestyle & Events

Amazing Lash
Addison & Clark
Bentley Hair & Beauty
Amdur Productions
Annie Turbin Designs
Caledonia Senior Living & Memory Care
Chicago Boat, RV & Sail Show
Chicago Thanksgiving Day Parade
Chicago Yacht Club
Chicago Scots Highland Games & Scottish Festival
Chicagoland Fishing, Travel & Outdoor Expo
Concierge Preferred Magazine
K Art
Lincoln Common
Lakeview Chamber of Commerce
Luft Balloons
Massage Envy

Michaelangelo’s Sistine Chapel Exhibition
My Spa at Fairmont
Neb Medical Services
One of a Kind Show
One Rotary Center
Outside Experience
Peaches Boutique
Q Clothier
Randolph Street Market
Rhapsody Spa
Roosevelt Collection
Soul Spa at The Westin Jackson
Spa Suites and Le Meridien
The Forge: Lemont Quarries
The Taste of Chicago
Viridian on Sheridan
Wisdom in Wellness

“These guys are consummate professionals, they have many initiatives and are really agressive about going after every opportunity for our business. We’ve been thrilled with their output and responsiveness thus far, they are a cut above.”

– Sally Schwartz, Co-Founder, Randolph Street Market

“I’m not sure we have ever had any one person who has done more for our brand than Noreen. It’s not just the out of the box things she produces, it’s getting through the clutter and scoring segments on major TV & Radio. She could run for Mayor in this town, she’s loved and treasured by her clients and the media. No one that I know cares more about our brand and how we can make it grow here in the Windy City more than Noreen Heron!”

– Peter Carlson, Regional Director, Massage Envy


Alliance Francaise de Chicago
American Writers Museum
By Your Side
Chicago Academy for the Arts
Chicago Grammar School
Chicago SCOTS
Chicago Sinfonietta
Concern Worldwide
Feherty’s Troops First Foundation
Fellowship for the Performing Arts
Healthy Home

Joseph Jefferson Committee
National Hellenic Museum
Pathways Foundation
Rotary International
Sarah Siddons Society
Saint Anthony Hospital
Studs Terkel Radio Archives
Sufi Psychology Association
TEACH Empowers
The Lynn Sage Foundation
Women’s Health Foundation

“Heron fully embraced our mission with their personal approach.”

– Lindsey Kell-Weaver, Feherty’s Troops First Foundation

“It is not in the DNA of anyone that works for Heron to not work hard.”

– Frank Klaus, Marketing Director, The Harlem Globetrotters

“Noreen and her team are true Public Relations partners. They care about our mission and success like it’s their own. They have so much integrity that it’s easy to see why they have the strong media relationships that they do. Their support and expertise during the COVID-19 crisis is something we will forever be grateful for.”

– Sian Stevens, COO of Chicago Scots/Caledonia Senior Living


13th Illinois Gaming License Campaign with the
Village of Stickney and spokesperson Mike Ditka
American Bar Association
Bettinardi Golf
Chicago Lake Shore Medical Associates
Chicago Office of Tourism
EZ Breathe
Galaxie Home Remodeling
Hawthorne Race Course

Jewel Osco
Procter and Gamble
Selective Connections
Standard Market
Ultimate Exposure
Valli Produce
Weil Foot and Ankle Institute

“I was overwhelmed by the business once the campaign started.”

– Bob Bettinardi, Bettinardi Golf


Andre Rieu
Aziz Ansari
Beach Boys
Celtic Thunder
Darren Hayes (Savage Garden)
David Cassidy
David Miller (Il Divo)
Fleetwood Mac
Gabriel Byrne Concern USA
Hershey Felder
Janeane Garofalo
Jerry Seinfeld
Joe Mantegna in BLEACHER BUMS
John Powers, Author
Johnny Mathis

Judy Collins
Judy Tenuta
Julia Sweeney
Kris Kristofferson
Linda Eder
Linda Ronstadt
Loretta Lynn
Marc Salem
Martina McBride
Merle Haggard
Michael Feinstein
Mike Birbiglia
Patton Oswalt
Peter Cetera
Robin Thicke
Tom Dreesen
Wynonna Judd

“Noreen and her staff always go above and beyond the call of duty. They are a pleasure to work with.”

– Phil Chihoski, DOM Allstate Arena, Rosemont Theatre

“Heron is a triumph all around, hard working, inspiring, and enthusiastic.”

– Ken Denison, President, Aruba Productions

“There are very few people in the country that can compare to Noreen’s passion and commitment to her clients. She brings excitement to everything that she works on and understands that what is needed in today’s market reaches far beyond just media placements. She draws no lines in what is the job as a publicist vs. what it takes for her client to be successful, crafting not only a PR strategy but a fully integrated campaign that includes public relations, events, social media, and sales.”

– Eileen LaCario, Vice President, Broadway In Chicago