WHAT WE DO
At Heron, we know how to make clients money.
Our team of dynamic, creative strategists and business storytellers go beyond producing glossy placements. We leverage our experience and relationships to develop strategic integrated marketing campaigns with results that affect an organization’s return on investment.
Our keen attention to detail is why we’ve built a strong portfolio of long-term clients, media contacts, and promotional partners. They know we deliver on what we say. Every time.
Our team of PR experts develop press releases and pitch your story to key media contacts. We’re proud to say that we have wonderful relationships with media nationwide, and they count on us to deliver quality content time after time. From local bloggers to national broadcasts, Heron makes it happen.
We are tenacious in our pitching, driven to secure positive results for our clients, and have a proven track record of success including placements on CNN, The Today Show and in The Wall Street Journal, The New York Times, and USA Today to name a few.
We don’t just utilize Facebook, Twitter and Instagram. We go above and beyond to utilize the right apps and social media platforms to reach your target market on the right medium that makes the largest impact.
With a hand-crafted combination of apps and social media platforms for each account, we know how to reach the right people, the right way, at the right time.
We understand that a successful campaign is one that reaches consumers from every angle, which is why we have quickly adapted to include social influencers in our strategy and outreach. At Heron Agency, we create targeted engagement campaigns to secure the right influencers to position your brand as a trusted source in your field, thus positively influencing public opinion and consumer purchasing decisions.
By leveraging our strong relationships with influencers on the local, regional, and national levels, we go above and beyond traditional media placements to place our clients in front of specific consumer demographics. In addition to standard social media platforms such as Facebook, Instagram, and Twitter, we have cultivated relationships with YouTubers and Vloggers to create custom video content for your brand, giving consumers an inside look at your establishment or product. Through our integrated communications campaigns and impactful connections, we will help your brand reach a wider audience.
We research your audience and brainstorm ways to create strategic partnerships for your brand to directly reach your target market. From collateral creation to the development of new revenue generating initiatives, we determine who and where your audience is, and build awareness to move the meter toward a positive impact on your bottom line.
Targeting audiences from all avenues is one of our signature traits at Heron. Digital Marketing and Advertising Campaigns are no exception. Our skilled team will develop media plans that reach your audience on all forms of digital mediums, from websites, to social media platforms, and more.
We create and implement comprehensive paid advertising schedules for clients nationwide. Additionally, we coordinate barter advertising opportunities for our clients in more than 50 local newspapers, radio stations, and websites.
From small, intimate gatherings to large-scale corporate meetings, Heron will assist with every aspect of your event. Given our tenure in the industry, we have wonderful venues, designers, décor rental companies, photographers, modeling agencies, and more that we are happy to facilitate relationships with for you. Our keen attention to detail helps us plan successful events for nonprofits, corporations, hotels, and theaters.
Through research and analysis, our agency will help to develop your story and key target messaging. We identify opportunities for growth and strategize the best tactics to reach your goals. We find the proper outlets to have the most impact on broadening your reach.
We help to develop the right message to be delivered by the right person — critically important in today’s online, fast-paced environment. We have successfully helped numerous clients through crisis situations, whether putting out an immediate fire or proactively creating a plan for any future needs.
Digital Strategy & SEO
Our digital team will analyze your website, newsletter analytics, and social channel analytics. We utilize best-practice tools that help identify opportunities to increase your web visibility and online presence.
Our team of digitally-savvy video experts can develop anything from short-form videos for social media content to longer, company-defining brand videos. This content is not created by simply sending someone to shoot a quick video on an iPhone, but is carefully and strategically planned out with your brand voice in mind. Our talented team’s capabilities range from concept mapping and optimization, creative development, videography, editing and more.
We specialize in lifestyle industries:
View our client list >
“Heron understands what is needed in today’s market.” —Eileen LaCario, Vice President, Broadway in Chicago
“Working with Heron was the best move we ever made!” —Courtney Willingham, Broughton Hotels
“You people are supernaturally efficient! Amazing! Such a pleasure to work with.” —Sara Burrows, Diversions Editor, Pioneer Press
“As always, you’ve done a fantastic job.” —Craig Golden, Partner, S.P.A.C.E
“NEWCITY had more media coverage than it ever had and the social channels are growing at a rapid rate.” —Erin Webster, Assistant General Manager, NEWCITY