WHAT WE DID
This campaign was developed and executed in an effort to create awareness of the highly anticipated expansion of Hyatt Regency McCormick Place, putting them on the map as Chicago’s fourth largest hotel and Hyatt’s fourth largest property in the world.
The multi-faceted hotel PR campaign needed to address all of the numerous moving pieces of the renovation, including a new, 460 guestroom tower; 800 room renovation in existing tower; hotel lobby renovation; 25,000 square foot conference center renovation; restaurant renovations and social space renovation.
RESULTS WE GOT
A grand unveiling event showcasing the final expansion and renovation was held June 4, 2013. Over 200 local government representatives, press and hospitality industry leaders were in attendance, including Chicago Mayor Rahm Emanuel.
Heron-Hyatt-Regency-McCormick-Place-Mayor-Rahm-EmanuelThe event was featured on all major Chicago news stations including WLS (ABC), WGN, WMAQ (NBC) and WFLD (FOX). Social press following the event included the Chicago Sun-Times’ SPLASH section and Today’s Chicago Woman magazine as well as Illinois Meetings and Events and HotelOnline.com.
The overall campaign was a huge success, garnering over 10,000,000 media impressions worldwide with more than 300 press hits in 70+ trade publications. As a result, the property exceeded 2013 fiscal year numbers in six months, secured 20,769 additional group room nights, and $3.1 million group revenue.