Ocean Prime, a luxury steak and seafood concept by renowned restaurateur Cameron Mitchell, engaged our agency in advance of their Chicago opening to provide hyper-focused strategy and placements that would separate them from a crowded category in Chicago dining. Through our diligent efforts and expansive range of relationships, Heron Agency has been able to garner a myriad of impactful placements, execute a wildly successful media preview event, develop ongoing marketing partnerships and high-profile event opportunities for the restaurant since the start of the campaign.
In less than a year working with the restaurant, our agency has garnered more than 435 million impressions and splashy features with outlets including WGN-TV, FOX-TV, WLS-AM, WGN RADIO, CHICAGO TRIBUNE, CS MODERN LUXURY, MODERN LUXURY MENS’ BOOK, MICHIGAN AVENUE MAGAZINE, CRAIN’S CHICAGO BUSINESS, USA TODAY, CHICAGO SUN-TIMES, EATER, THE INFATUATION and more. Capitalizing on their prime location, Heron Agency has secured visits from top-level concierges, critics, journalists and tastemakers alike positioning the restaurant as the best place to “see and be seen” in the city.
