For the 2018 Holiday Show, Heron Agency was tasked with gaining new followers and promoting the show through influencers, while also building hype with the current fanbase.

Implemented a 12 Days of Giveaways campaign leading up to the opening day of the Holiday Show.

Paired 6 Chicago-based micro-influencers with 6 Holiday Show artists and allowed the influencers to take pictures with handmade items from the artists to giveaway on their social channels.

Coordinated the items that needed to be shipped from the artists to the influencers.

In just 12 days, Heron Agency was able to secure over 101,000 impressions and 5,600 engagements on Facebook and Instagram, while partnering with influencers who have amassed 269,700 followers combined.