WHAT WE DID
As the public relations and social media agency of record for Nashville’s preeminent modern spa, Rhapsody Spa, Heron Agency has developed strategic and comprehensive social media, influencer, and public relations campaigns to keep the spa top of mind among Nashville visitors and residents.
In addition to highlighting the luxurious amenities and treatments of Rhapsody Spa, Heron Agency has developed press worthy spa treatments and packages, such as the Royal Wedding Spa Day complete with all of Meghan Markle’s favorite spa treatments and products, to establish a constant level of media buzz and strategy.
RESULTS WE GOT
To date, Heron has garnered a variety of national and local placements including InStyle, Royal Central, nFocus, Nashville Lifestyles, and Style Blueprint, which have resulted in over 6,200,000 media impressions for Rhapsody Spa.
Through various non-paid influencer campaigns, including influencer-focused events, Heron Agency has accumulated over 16,000,000 social media impressions for Rhapsody Spa. Heron’s strategic influencer outreach for these campaigns and events has included a mix of both Country Music’s Elite (@hayleyhubbard), as well as the well-known lifestyle influencers in Music City (@sarahknuth, @nashvilletash, @kbstyled).
For 18 years, Heron has been at the forefront of the industry, proud to have represented and produced results for some of the world’s most recognized brands, well-known celebrities, and national theaters, restaurants, and companies.
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Below are a few case studies that highlight our integrated campaigns and the results we deliver.