WHAT WE DID
Rhapsody Spa is an upscale spa located in the Westin Nashville, offering a unique twist on traditional spa services. Partnering with Heron Agency, their goal was to increase sales and see their return on ad spend by promoting seasonal spa services and gift cards for any occasion.
RESULTS WE GOT
To begin the campaign, Heron Agency simply placed a pixel on Rhapsody Spa’s website. The pixel is a piece of code that gives companies insight into the traffic of their websites, and tells them what actions people are taking – such as page browsing or product purchasing. Rhapsody Spa then chose purchase as its conversion goal and used information from the pixel as the source to automatically create a lookalike audience.
Then, Heron Agency created visually-appealing photo ads, with concise copy, to run in Facebook News Feeds and Instagram Feeds. Each ad had a call-to-action button that allowed users to click through to Rhapsody Spa’s website. We served the ad to Nashville women who were engaged shoppers and had the purchase behavior of spa enthusiasts, interested in the luxury lifestyle.
Using photo ads in this campaign, which ran from August to December 2018, Rhapsody Spa saw an 160% return on ad spend.
