By leveraging our agency’s extensive relationships with food and beverage media both locally and nationally, foodie influencers and city tastemakers, Heron Agency has seen outstanding success in positioning ROOH as one of the most buzzed-about upscale dining experiences in the city, and the top spot for upscale Indian cuisine, earning more than 950 Million impressions in less than a year. Within the first three months of the campaign alone, press secured for the restaurant included features in FOOD & WINE, CS MODERN LUXURY, EATER, MICHIGAN AVENUE MAGAZINE, CHICAGO MAGAZINE, CHICAGO TRIBUNE, CRAIN’S CHICAGO BUSINESS, USA TODAY, WGN-TV, THE INFATUATION, DINING OUT and more.
To ensure that ROOH made a splash on “restaurant row” with many acclaimed competitors in the vicinity, Heron Agency worked diligently to separate the new restaurant from the pack through arranging various strategic exclusive announcements with top level Chicago publications, an exclusive media preview event and ongoing reviews from top food critics, foodie influencers and more. ROOH continues to remain in the spotlight due to Heron Agency’s ongoing efforts and most recently has been named one of the “Top 50 Restaurants in Chicago” by the Chicago Tribune.
