Heron is the agency of record for Music City’s newest luxury hotel, The Westin Nashville
Media impressions for the campaign totaled over 30,000,000 before the hotel even opened. The media turnout for the Topping Off event was unparalleled, with every Nashville TV station in attendance to get a behind-the-scenes look at the city’s newest luxury hotel. To keep the momentum going, Heron pitched new management hires, resulting in press coverage in top trade publications including MEETINGS FOCUS, HOTELS, BIZBASH and MEETINGS + EVENTS to name a few, as well as press on the F&B concepts of the property with features in EATER, Nashville Post and the Tennessean. Top highlights included placements in national consumer publications including InStyle and SELF, putting The Westin Nashville on the map as the most highly anticipated hotel in one of the nation’s hottest and most up-and-coming cities.
For 18 years, Heron has been at the forefront of the industry, proud to have represented and produced results for some of the world’s most recognized brands, well-known celebrities, and national theaters, restaurants, and companies.
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Below are a few case studies that highlight our integrated campaigns and the results we deliver.