9 Reasons Santa was Maybe (Definitely) a Publicist in a Former Life

By: Emily Potts

1. HE MAKES LISTS. Lots of lists. (and obviously checks them twice)

Whether you need a list of top journalists in New York City covering travel or a list of brunette female dog-loving vegan social influencers in Connecticut… I assure you we have both.

2. He remembers who is good and who is bad.

Went to a complimentary event and didn’t cover on social media? Took your high-res photos and didn’t give your client photo credit? Scraps a news story without telling you? NAUGHTY LIST.

3. He prepares for Christmas starting in July

Oh you think your client’s Holiday party is going to be included in holiday roundups or winter issues if you start pitching it in November? That’s cute. S’cute.

4. He has a big bag with everything anyone will ever need.

A hair brush before you go live on TV? Got it. Super glue for a last minute wardrobe repair? You know we got it. A granola bar? What flavor – I have 7.

5. He eats a lot of cookies

Seriously so many cookies. Why are there so many cookies within arms-reach of my desk. Send help. #2017lbsin2017

6. He gets strange requests and is okay with it (Repeats Tim Gunn’s “Make It Work” motto to yourself 7 times a minute)

You want me to hold your gum while you sing? Sure. You need me to bring 17 tins of tacos to your event? Ya… that’s fine. You want me to valet cars? I mean… I guess I could do that!

7. He drives …quickly

Jeff Gordon would lose in a race to a publicist who is running late to a news segment that got bumped up an hour. Stoplight? I didn’t see a stoplight.