Heron Agency coordinated and executed the 2017 grand opening campaign for SafeHouse Chicago, a spy-themed restaurant and bar located downtown.
Our agency was able to leverage the historic name to bring about massive awareness of this new location in downtown Chicago and showcase the updated and upgraded restaurant. SafeHouse dominated the media during the month of their opening and quickly became one of the most buzzed about hot spots.
The media secured on the opening included coverage from CHICAGO TRIBUNE, CHICAGO MAGAZINE, THRILLIST, REDEYE, EATER, TIMEOUT, BIZBASH, ZAGAT, CRAIN’S, WGN-TV, FOX 32, ABC 7 and WGN Radio. The campaign was extremely successful with more than 477,312,522 impressions. We secured SafeHouse a place on Chicago Magazine’s Hot List as well at Zagat’s list of Chicago’s most-anticipated restaurants