OUR WORK

SafeHouse

Heron Agency introduced the legendary SafeHouse brand to Chicago, garnering over 750 million media impressions nationwide.

OVERVIEW

We coordinated and executed the 2017 grand opening campaign for SafeHouse Chicago, a spy-themed restaurant and bar located downtown. The original Milwaukee location opened in 1966 and we were tasked with promoting the second location.

STRATEGY

Our agency was able to leverage the historic name to bring about massive awareness of this new location in downtown Chicago and showcase the updated and upgraded restaurant. SafeHouse dominated the media during the month of their opening and quickly became one of the most buzzed about hot spots.

RESULTS

The media secured on the opening included coverage from THE DAILY MEAL, LA TIMES, BOSTON GLOBE, FOOD NETWORK, TRAVEL & LEISURE, CHICAGO TRIBUNE, CHICAGO MAGAZINE, THRILLIST, REDEYE, EATER, TIMEOUT, BIZBASH, ZAGAT, CRAIN’S, WGN-TV, FOX 32, ABC 7 and WGN Radio. The campaign was extremely successful with more than 500 million impressions. We secured SafeHouse a place on Chicago Magazine’s Hot List as well at Zagat’s list of Chicago’s most-anticipated restaurants

SafeHouse Food Network

For 17 years, Heron has been at the forefront of the industry, proud to have represented and produced results for some of the world’s most recognized brands, well-known celebrities, and national theaters, restaurants, and companies.

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Below are a few case studies that highlight our integrated campaigns and the results we deliver.

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American Writers Museum
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The Westin Nashville
Grand Chefs Gala
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iFLY
Taste of Chicago
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Le Méridien Columbus, The Joseph
SafeHouse Chicago
Operation Warrior Call
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Renaissance Chicago Downtown Hotel
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Aire and Raised, An Urban Rooftop bar
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The Service Companies
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Hyatt Regency McCormick Place
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All Chocolate Kitchen
Massage Envy
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The Screwtape Letters
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Geja’s Café 40th Anniversary Celebration
Race to Mackinac

 

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