Holly Gustavson, Marketing Manager
“Coming up with fresh ideas and staying relevant is the best part about this industry. It is a powerful feeling to see your ideas come to life and make an impact for your client.”
Holly arranges unique and impactful partnerships, promotions, and sponsorships to increase exposure and results. She also manages Heron’s barter advertising program in which certificates are traded with more than 50 websites and newspapers in exchange for display advertising, coordinating deadlines and placements.
Within the six years Holly has been with Heron, she has secured numerous fun opportunities to increase word of mouth including arranging casts performing anthems at the Chicago Cubs and Chicago White Sox games, mega mall appearances, tastings in high rise buildings, and executing events for Chicagoland concierges. She manages Ticketmaster eblasts, handles donation requests, manages media clips, and assists in managing Heron’s social media sites including Facebook, Twitter, and Pinterest, as well as supporting various human resources functions.
Holly attended Northern Illinois University and now lives in the south suburbs. She enjoys reading, outdoor activities and spending time with her dog, Vera.