Heron Agency, one of the nation’s leading, award-winning lifestyle communications agencies, announced today the addition of a new fleet of digital and creative services to accompany their existing portfolio of integrated communications services. The entrepreneurial agency is now expanding into virtual events, SEO, influencer campaigns with an emphasis on SEO, website development, reputation management within online communities, photography, video production, and blog writing.
“From our inception, we have been an innovator of new communication and digital technologies. We view ourselves as our clients’ teammates, not just consultants, and we strive to produce the best campaigns and results possible,” said Noreen Heron, President & Founder, Heron Agency. “By expanding our services, we are thrilled to be able to offer new opportunities to our clients, opening even more doors for our partners.”
Executing dynamic, integrated campaigns for a variety of corporate, hospitality and lifestyle clients, Heron Agency focuses on creating strategic initiatives that reach specific audiences, build brand exposure, and increase revenue. The agency’s new services will be available as stand-alone services, or to include in a comprehensive communications campaign:
- Virtual Events: A leader in the new trend of virtual events, Heron Agency assists clients in hosting a variety of socially distanced events, from virtual chef dinners to remote, virtual press conferences.
- SEO: Heron’s digital team analyzes websites, newsletter analytics, and social channel analytics, with a focus on Voice Search optimization, which is the fastest growing version of search and 2020/2021’s top ranking SEO trend, utilizing best-practice tools that help identify opportunities to increase web visibility and online presence.
- Influencer Campaigns with an Emphasis on SEO: Building upon the agency’s traditional social media influencer campaigns, clients may now have the opportunity to focus influencer campaigns directly on driving web traffic.
- Website Development: From website design to backend management, Heron Agency is available to build a website from the ground up or refresh existing websites to maximize exposure and user experience.
- Reputation Management within Online Communities: In addition to traditional social media services and content creation, the agency now also offers 24/7 monitoring and management of Google My Business, Yelp, and more platforms to ensure clients receive the right attention.
- Photography: Heron Agency understands that marketing content needs to evolve as quickly as a business’ current offerings, which is why the team brought photography in house. From interior and exterior shots of a new business, to a full food and beverage photoshoot, Heron Agency produces fully edited photography libraries ready for PR, marketing, web design, and social media purposes.
- Video Production: Heron’s team of digitally savvy video experts can develop anything from short-form videos for social media content to longer, company-defining brand videos. This content is carefully and strategically planned out with a client’s brand voice in mind. The team’s capabilities range from concept mapping and optimization, creative development, videography, editing and more.
- Blog Writing: Heron’s skilled team of writers may produce a variety of blog posts specific to a brand’s image, positioning the brand as an industry leader. In addition to crafting thoughtful blog copy and imagery, Heron Agency is also skilled in successfully optimizing blog posts for maximum exposure, landing the posts in top search engine pages.
Founded in 2000, the agency is known as a one-stop-shop that provides creative public relations services, targeted advertising strategies, digital marketing, grassroots marketing efforts, and innovative social media practices. Heron Agency prides itself on cultivating successful long-term relationships with clients and collaborative partners. The company’s unique combination of dovetailing strategic PR campaigns with grassroots marketing efforts creates results that are truly measurable in terms of profitability for their clients.