About Heron, an award-winning Public Relations Agency
Heron is an award-winning lifestyle public relations firm. As a winner of the PR News Agency Elite Awards and the BESPOKE Communication Awards, our comprehensive results-driven campaigns help garner attention that leads to real bottom line results. Our robust campaigns include not only public relations and marketing, but digital elements, social media, influencer relations, and the development of strategic long term alliances and promotions. Each Heron account is managed by a team of seasoned professionals that deliver results in real time, each working to ensure success. We have the bandwidth to deliver unprecedented exposure for clients.
We believe in our reputation, which is why our clients trust us with theirs.
The history of our public relations agency
Heron Agency was founded in 2000 by Noreen Heron. Our Chicago PR firm has planned and executed over 1500 campaigns, from strategies for major events including the Taste of Chicago, the Race to Mackinac, the Jeff Awards, the Grand Chefs Gala, the Randolph Street Market, the Highland Games, the Chicago Boat & RV Show, and the One of a Kind Show; to corporate clients including Paper Source, Jet’s Pizza, BV Wines, Wow Bao, Bailey’s, Smirnoff Vodka, Orangetheory Fitness, Luna Carpet, Massage Envy, Galaxie Home Improvement, EZ Breathe, the Chicago Wolves; and several non-profit organizations including the National Hellenic Museum, Alliance Francaise Chicago, the American Writers Museum, and more. With an emphasis on entertainment and hospitality, throughout the 18-year history of the firm, Heron Agency has managed campaigns for over 25 hotel brands, and has also represented artists such as Jerry Seinfeld, Louis CK, Janeane Garafalo, Gabriel Byrne, Dan Aykroyd, Mike Ditka, the Beach Boys, Celtic Thunder, and Jewel, among others.
What sets this public relations agency apart
• We go beyond producing glossy placements. We develop strategically integrated campaigns that directly impact the bottom line.
• In our 20-year history, when we start with a client, our trajectory is that we grow with them and continue to represent them in various capacities, developing strong allegiances and partnerships.
• We incorporate marketing into every PR campaign, and directly reach out to a multitude of contacts in various categories that target your key demo. We add business matchmaking, alliances, contests, promotions, on location POPs to create awareness.
• We maximize exposure for clients by providing bio forms to key management, and individually pitch each to applicable media outlets including neighborhood, alumni & native of media.
• We are familiar with and utilize SEO principles in all of our materials.
• We are skilled at Crisis Communications.
• We maintain a monthly e-newsletter that is sent to dining and lifestyle enthusiasts with a significant open rate.
• We are in constant communication with our clients, providing links to coverage, potential opportunities and strategic recommendations. You will never question what we are up to.
• We have a reputation for organization and speed. We move quickly, which allows us to always be on top of trends, moving fast to capitalize on news in the moment.
• We represent a variety of entertainment and lifestyle brands, which makes us unique because we are not in one niche category. Our contacts range from travel, to business, hospitality, fashion, and more. This allows us to creatively pitch every facet of the business for a wide array of feature opportunities.
Contact Us:
For more information, please follow the agency on Facebook, Twitter, or Instagram, or call 773-969-5200.